Keyword CPC & ROI Calculator
Estimate the traffic value and potential ROI of any keyword from its CPC and search volume.
What is a keyword actually worth? This calculator takes a keyword’s CPC and volume and, with your conversion rate and order value, estimates the monthly traffic value and ROI of ranking for — or bidding on — it.
Frequently asked questions
How is keyword value estimated?
We combine the keyword’s CPC and search volume with your conversion rate and average order value to estimate monthly clicks, traffic value and revenue. Adjust the inputs to model your own funnel.
Does a high CPC mean a keyword is good?
High CPC signals commercial intent — advertisers pay because it converts. Ranking organically for high-CPC terms can be very profitable, but they are usually harder to rank for.
Want 365-day history, larger exports and full API access?
Try SEO AI Regent →More free tools
Free Keyword Volume Checker
Enter any keyword to see its search volume, difficulty, CPC estimate and 90-day trend — instantly, with no signup.
Trending Keywords Right Now
The keywords gaining the most search interest right now, ranked by trend velocity. Updated continuously.
Free Keyword Difficulty Checker
Get a 0-100 SEO difficulty score for any keyword so you can target the ones you can realistically rank for.
Free Google Trends Alternative
Track keyword interest over time — with the search volume, difficulty and CPC that Google Trends leaves out.